{"id":1363,"date":"2023-12-30T22:57:00","date_gmt":"2023-12-30T22:57:00","guid":{"rendered":"https:\/\/chatandbother.com\/w\/?p=1363"},"modified":"2024-12-15T18:02:23","modified_gmt":"2024-12-16T00:02:23","slug":"video-or-audio-podcasts-do-podcasters-need-both-to-be-successful","status":"publish","type":"post","link":"https:\/\/chatandbother.com\/w\/video-or-audio-podcasts-do-podcasters-need-both-to-be-successful\/","title":{"rendered":"Video or Audio Podcasts? Do Podcasters Need Both to Be Successful?"},"content":{"rendered":"\n

Technically, a podcast is audio only. Okay, that\u2019s as technical as it is going to get in this article. If you are adding video, that\u2019s exactly what it is – an addition. Lots of podcasts these days are recorded, and have added video to their distribution and marketing plans. Does this mean that you have<\/em> to do it too? If you are constantly asking yourself, “Do I have to have video to have a successful podcast?” before you even get started, relax. In this article, I\u2019ll guide you through the pros and cons of podcasts with video without getting technical.<\/p>\n\n\n\n

Do You Need Video? You Can Go Old School\u00a0<\/h2>\n\n\n\n

No more suspense – here\u2019s the answer to your question. No, you don’t need to record video to have a successful podcast. Audio-only podcasts have been used to tell stories, interview great people, and start great discussions. Think NPR. They do have video now, but back in the day, they were an all-talk radio program – like an early podcast. They have some of the top podcasts today. The beauty of audio-only podcasting is the simplicity of it\u2014a mic, a topic, and a voice are all you need to reach your audience and share your ideas.<\/p>\n\n\n\n

Is Audio Only Enough for a Podcast? Imagination Is Still Important<\/h2>\n\n\n\n

Why do people love storytellers so much? We have been revered in society for millennia. Bedtime stories, stories around the campfire, old folk on the stoop telling stories about what it was like \u201cback in the day,\u201d and even kids running home to tell parents and grandparents what happened on the playground. Audio podcasts allow listeners to create their own mental images, which creates a unique and personal connection between your listeners and your content. Your voice is the guide that leads them through narratives, ideas, and conversations.<\/p>\n\n\n\n

Audio Is Best for Busy Listeners: Everywhere All At Once<\/h2>\n\n\n\n

Growing up, I had a 45-minute to one hour ride to school. Every morning for years, my parents would have NPR on the radio. I didn\u2019t like it at first, but after a while, I didn\u2019t want music. I wanted stories. Staring out of the window, I imagined what the people in the story looked like, where they were, and what they were doing. My parents got two things done at once. Driving me to school and catching up on national news and compelling stories. Today, your listeners can enjoy your podcast while commuting, working out, cooking, cleaning, or simply relaxing. They don\u2019t have to stop doing what they are doing to watch the video. There\u2019s no FOMO (fear of missing out). Just your voice and their ears.\u00a0<\/p>\n\n\n\n

Do Video Viewers Turn Into Podcast Listeners?<\/h2>\n\n\n\n

For Season One, we have ONE episode with an accompanying video. That one was one of the most popular episodes we have on YouTube even though the audience members that we surveyed said they only listen, not watch, on YouTube. Seeing faces and expressions can enhance audience engagement. \u201cDid you see how she looked at you when you said that?\u201d <\/p>\n\n\n\n

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