{"id":2550,"date":"2025-06-14T12:08:35","date_gmt":"2025-06-14T17:08:35","guid":{"rendered":"https:\/\/chatandbother.com\/w\/?p=2550"},"modified":"2025-06-14T12:31:42","modified_gmt":"2025-06-14T17:31:42","slug":"why-branded-gifs-should-be-part-of-your-podcast-strategy-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/chatandbother.com\/w\/why-branded-gifs-should-be-part-of-your-podcast-strategy-and-how-to-get-started\/","title":{"rendered":"Why Branded GIFs Should Be Part of Your Podcast Strategy (and How to Get Started)"},"content":{"rendered":"\n<p>When you think of building your podcast\u2019s brand, you might immediately jump to things like logos, social media, or episode thumbnails. But what if I told you there\u2019s a fun, highly shareable, and underused tool that could help you spread the word about your show, connect with your audience, and boost discoverability\u2014all at once?<\/p>\n\n\n\n<p>Enter: <strong><a href=\"https:\/\/giphy.com\/chatandbother\" target=\"_blank\" rel=\"noreferrer noopener\">branded GIFs<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media1.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExeWgwbG11YWdlcnJxZW5uOXF0aXpuaHhtM2N4eWo5YmxvdGc5YnNkbiZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/ap1cGP0BA035n4pBok\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>My daughter is a YouTuber, and years ago we used branded GIFs as part of her brand strategy. At first, we were creating them for newsletters and blog posts, but soon, we ran with it. Now she has over 238 Million views on her GIFs!<\/p>\n\n\n\n<p><strong>Read also: <a href=\"https:\/\/chatandbother.com\/w\/a-beginners-guide-to-starting-a-podcast-in-2024\/\">A Beginner\u2019s Guide to Starting a Podcast in 2025<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Podcasters Should Use Branded GIFs<\/strong><\/h2>\n\n\n\n<p><strong>GIFs are a form of visual shorthand.<\/strong> In a few seconds, they can convey emotion, humor, or a point of view. And when you turn your best podcast moments into GIFs, you\u2019re giving your audience a way to engage with your content outside of traditional podcasting platforms.<\/p>\n\n\n\n<p>Here\u2019s why they work:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They\u2019re Searchable and Shareable<\/strong><\/h3>\n\n\n\n<p>Once uploaded to <strong>Giphy<\/strong> (which powers GIF search in apps like Instagram Stories, TikTok, Slack, and iMessage), your branded GIFs become searchable by keywords, usernames, or tags. That means listeners\u2014and potential listeners\u2014can stumble across your podcast while looking for the perfect reaction GIF. Hulu&#8217;s branded GIFs from shows have actually led me to search for a show!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They Extend the Life of Your Content<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media0.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExcmZ1dGQ2bmg2MjMzb3p3d3llZm1kb250eThoYTYwb2R1MjFtbTZoMSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/u0Vm7x4bNfSZBIgm5g\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>Got a funny reaction, a dramatic pause, or a \u201cDid they just say that?!\u201d moment in your latest episode? Turning that into a GIF gives it new life. Instead of fading into the episode archive, those micro-moments get reposted and re-used over and over. And you KNOW we love a reusable, sharable, evergreen piece of content!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They Reinforce Your Brand Voice<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/giphy.com\/chatandbother\" target=\"_blank\" rel=\"noreferrer noopener\">Both of us make a lot of faces. <\/a>Now that we have decided to include video for the podcast, we need to make the most of those faces. GIFs don\u2019t just capture what was said\u2014they show how it was said. Your facial expressions, gestures, and on-screen chemistry are part of your brand. Branded GIFs let those personality-packed moments live on beyond your show.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They\u2019re Made to Go Viral<\/strong><\/h3>\n\n\n\n<p>GIFs are bite-sized and built for engagement. A snarky line or hilarious expression from your podcast episode might never become a tweet\u2014but as a GIF, it could take off in group chats and story replies. In less than a week of starting to put <a href=\"https:\/\/giphy.com\/chatandbother\">our branded GIFs on Giphy<\/a>, we have almost 50K views! It is exciting to watch the numbers go up.<\/p>\n\n\n\n<p><strong>Read also: <a href=\"https:\/\/chatandbother.com\/w\/how-to-prepare-for-your-podcast-to-go-viral-like-shannon-sharpe\/\">How to Prepare for Your Podcast to Go Viral Like Shannon Sharpe<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Get Started With Branded GIFs<\/strong><\/h2>\n\n\n\n<p>Now that I have convinced you that you NEED GIFs to go along with your overall strategy, here\u2019s how to go from podcast episode to branded GIFs on <strong>Giphy<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Create a Free Giphy Account and (at least) 5 GIFs<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head to<a href=\"https:\/\/giphy.com\/\"> giphy.com<\/a><\/li>\n\n\n\n<li>Create a <strong>free account<\/strong> and begin making GIFs. Make AT LEAST 5 to start, preferably 10.<\/li>\n<\/ul>\n\n\n\n<p>You can make GIFs from your existing podcast video clips, especially vertical clips if you want them to look great in Stories and Reels.<\/p>\n\n\n\n<p>You can use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Giphy\u2019s own GIF Maker<\/strong>: giphy.com\/create\/gifmaker<\/li>\n\n\n\n<li><strong>Adobe Premiere Pro<\/strong> (export short looped video clips as GIFs)<\/li>\n\n\n\n<li><strong>Canva<\/strong> or <strong>Kapwing<\/strong> for quick edits<\/li>\n<\/ul>\n\n\n\n<iframe width=\"850\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/oEVT0M_YmOI?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Check Your Tags<\/strong><\/h3>\n\n\n\n<p>When uploading:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add keywords your audience would search for (like &#8220;facepalm,&#8221; &#8220;shady,&#8221; &#8220;excited,&#8221; etc.)<\/li>\n\n\n\n<li>Include your podcast name as a tag &#8211; at first, this will be the only way you can find your GIFS on other platforms.<\/li>\n\n\n\n<li>Consider your host names or inside jokes as searchable terms<\/li>\n\n\n\n<li>Keep the loop smooth and the resolution high<\/li>\n<\/ul>\n\n\n\n<p>If you didn&#8217;t add tags or your source for your first several GIFs, you can edit it and add them. Make sure to link back to you website, <a href=\"https:\/\/www.youtube.com\/@chatandbother?sub_confirmation=1\">youtube<\/a>, channel, or other preferred destination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Promote and Embed<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use your GIFs in your Instagram Stories, TikTok replies, Facebook comments, or email newsletters.<\/strong> In my experience, your GIFs show up on Microsoft Teams, your texts (if you have the GIPHY keyboard installed) and TikTok first, then IG. Facebook and Twitter have taken the longest for us. Make sure you add your podcast name to your tags. At first, you will only be able to find your GIFs by searching your podcast name.<\/li>\n\n\n\n<li><strong>Encourage your community to search and use them! <\/strong>GIFs from our podcast show up on Teams and Slack. While I am not too keen on my co-workers using my face to react to things, the possibility is there. I wouldn&#8217;t respond to work messages with a GIF of myself (that&#8217;s weird), but you can show your friends and family your GIPHY page and encourage THEM to use them.<\/li>\n\n\n\n<li><strong>Embed them in blog posts or on your podcast website.<\/strong> If you have been looking for ways to break up large blocks of text on your blog, in your newsletter, or on your website, why use a stock image? Use your GIFs. <br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Kinds of Podcast Clips Make the Best GIFs?<\/strong><\/h2>\n\n\n\n<p>Not every moment from your podcast is GIF-worthy\u2014but plenty are.<\/p>\n\n\n\n<p>Here\u2019s what to look for:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facial Expressions<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/E8vB0hTDZz0a0mWyhY\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eye rolls, smirks, gasps, or shocked faces<\/li>\n\n\n\n<li>Non-verbal reactions to guests or co-hosts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reactions<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/5pl5654w7EExeha5nF\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saying \u201cWow\u201d or \u201cNo you didn\u2019t!\u201d<\/li>\n\n\n\n<li>Hands-on-face moments<\/li>\n\n\n\n<li>Over-the-top laughter<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Catchphrases or Inside Jokes<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3evko5q78VZ1zAsWFP\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anything your audience already repeats or hashtags<\/li>\n\n\n\n<li>Memorable one-liners or recurring segments<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strong Emotions<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/K6DECzoooalxbkGIHm\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Joy, shade, frustration, disbelief<\/li>\n\n\n\n<li>Commentary that can double as a reaction in other conversations<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Visual Loops<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/VQcVz8CXPjLc4NJ9sH\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Movements that loop naturally\u2014like a head turn, raised eyebrow, or shoulder shrug<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>GIFs Are the Visual Soundbite Your Podcast Needs<\/strong><\/h2>\n\n\n\n<p>Branded GIFs are more than just fun\u2014they&#8217;re a smart way to connect with your audience and grow your show. With Giphy, you don\u2019t need a marketing agency to get started. You just need a few standout moments and a little consistency.<\/p>\n\n\n\n<p>So the next time you\u2019re editing your podcast, don\u2019t just ask, <em>\u201cWhat\u2019s a good clip?\u201d<\/em> Ask, <em>\u201cWhat moment would make a perfect GIF?\u201d<\/em> Add making GIFs for each episode to your workflow.<\/p>\n\n\n\n<p>Need help creating branded GIFs from your podcast? I can help with strategy, design, or a GIF-making workflow tailored to your show. Just reach out! <strong>BUT &#8211; If you would rather DIY, <a href=\"https:\/\/www.youtube.com\/@chatandbother?sub_confirmation=1\">subscribe to our YouTube channel for more tutorials.<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think of building your podcast\u2019s brand, you might immediately jump to things like logos, social media, or episode thumbnails. But what if I told you there\u2019s a fun, highly shareable, and underused tool that could help you spread the word about your show, connect with your audience, and boost discoverability\u2014all at once?<\/p>\n","protected":false},"author":3,"featured_media":2554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[13,200],"tags":[284,283,282,129,139,203],"class_list":["post-2550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-help","category-podcast-strategy","tag-branding","tag-gifs","tag-giphy","tag-how-to-podcast","tag-podcast-planning","tag-podcast-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Branded GIFs Should Be Part of Your Podcast Strategy (and How to Get Started) - Chat &amp; Bother<\/title>\n<meta name=\"description\" content=\"If Hulu, McDonalds, and Microsoft are using GIFs as part of their brand strategy, what are you waiting for? 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