
Thirteen tapes for a penny from Columbia House? Win a million dollars if you order some magazines from Publisher’s Clearing House? PART of a complete breakfast? Learning to break dance from Alfonso Ribero’s BOOK? In the 80’s they really went all in on getting our attention—and our allowance money. Gen X grew up in an advertising wonderland, where every cartoon had a toy line, every cereal had a mascot, and everything we saw on TV was a commercial in disguise. In this episode, Don and Eva talk bout their favorite ads and how marketers targeted an entire generation with jingles, prizes,...