We entered our first podcast competition and won! We weren’t expecting to win, but we were prepared to. We made sure that our website looked great, that our episodes were up to date, and that our submission to the podcast competition was complete.
Winning a podcast competition is an incredible achievement that can catapult your podcast to new heights, bringing recognition, and opening doors to new opportunities. If you’re ready to take your podcast to the next level, entering podcast competitions is a strategy worth considering. In this article, I will guide you through the process and share the key assets you’ll need to submit a winning entry.
Why Enter Podcast Competitions?
Podcast competitions offer more than just a trophy – although the trophy is really nice. Competitions provide a platform to showcase your work to a broader audience, gain credibility within the industry, and connect with other creators and professionals. Winning or even being a finalist can lead to increased visibility, sponsorship opportunities, and a boost in listener numbers. Winning the Jury Prize for Best Podcast at the Essence Film Festival Podcast Competition gave us a boost in subscribers and helped us grow our email list. Moreover, the feedback you receive from judges and viewers/listeners can help refine your content and improve your overall podcasting skills.
What Do You Need to Enter Podcast Competitions?
Before entering a competition, be surel to gather the necessary materials that will make your submission stand out. Here are the key assets you should have ready:
Sample Content: This is the heart of your submission. Choose episodes that best represent your podcast’s quality, storytelling, and uniqueness. Consider editing these samples to highlight the most compelling moments, ensuring they captivate the judges from the start. Each competition will have length requirements for your submission, and some may have criteria for music.
Producer’s Statement: A producer’s statement gives insight into the creative process behind your podcast. Explain your vision, the challenges you overcame, and what makes your podcast unique. This is your chance to share your passion and dedication with the judges. You can read my producer’s statement here.
Director’s Statement: If applicable, a director’s statement can provide an additional layer of context. This might include the directorial choices that shaped the podcast’s narrative, sound design, and overall aesthetic. It’s a space to elaborate on your creative decisions and their impact on the final product.
Production Photos: Visuals can make your submission more engaging. Include high-quality photos of your recording sessions, behind-the-scenes moments, and any promotional material you’ve created. These images help bring your podcast to life and give judges a glimpse into your production process.
Media Kit: A comprehensive media kit is essential for any competition. It should include your podcast’s description, host bios, episode highlights, listener statistics, and any press coverage or accolades you’ve received. A well-organized media kit not only makes your submission more professional but also provides all the information judges need in one place. You can learn how to make a media kit here. Check out our media kit here.
How Do I Make a Winning Podcast Competition Submission?
Know the Criteria: Carefully read the competition guidelines and judging criteria. Tailor your submission to highlight the aspects that the judges are specifically looking for.
Showcase Your Unique Voice: What sets your podcast apart? Make sure this is clear in your submission. Whether it’s your storytelling style, the topics you cover, or the way you engage with your audience, emphasize your podcast’s unique qualities.
Keep It Professional: Ensure all your materials are polished and professionally presented. Proofread your statements, double-check your media kit, and make sure your sample content is of the highest audio quality.
Entering podcast competitions is a strategic way to elevate your podcast, gain industry recognition, and attract a larger audience. By preparing a strong submission with essential assets like sample content, producer and director statements, production photos, and a media kit, you position yourself for success. Remember, each competition is not just a chance to win but an opportunity to refine your craft and connect with the broader podcasting community. So, take the leap, and you might just find your podcast in the spotlight!
